5. Each medium has a unique aesthetic form

• The content of media depends in part on the nature of the medium.
• This includes the technical, commercial and storytelling demands of each medium: for instance, the interactive nature of video games leads to different forms of storytelling – and different demands on media creators – that are found in film and TV.

Ask

• What techniques does the media product use to get your attention and to communicate its message?
• In what ways are the images in the media product manipulated through various techniques (for example: lighting, makeup, camera angle, photo manipulation)?
• What are the expectations of the genre (for example: print advertising, TV drama, music video) towards its subject?