Video: Rule of Thirds

Video: Camera Angles

Video: Pathos, Logos, and Ethos in Advertising

5. Each medium has a unique aesthetic form

• The content of media depends in part on the nature of the medium.
• This includes the technical, commercial and storytelling demands of each medium: for instance, the interactive nature of video games leads to different forms of storytelling – and different demands on media creators – that are found in film and TV.

Ask

• What techniques does the media product use to get your attention and to communicate its message?
• In what ways are the images in the media product manipulated through various techniques (for example: lighting, makeup, camera angle, photo manipulation)?
• What are the expectations of the genre (for example: print advertising, TV drama, music video) towards its subject?

Media Response #4

Have you ever felt persuaded by a media text (video, picture, article, news story). Did the media text persuade you to change or want to change your actions?

Media has Social and Political Implications Notes

4. Media have social and political implications

• Media convey ideological messages about values, power and authority.

• In media literacy, what or who is absent may be more important than what or who is included.

• These messages may be the result of conscious decisions, but more often they are the result of unconscious biases and unquestioned assumptions – and they can have a significant influence on what we think and believe.

• As a result, media have great influence on politics and on forming social change. 

• TV news coverage and advertising can greatly influence the election of a national leader on the basis of image; representations of world issues, both in journalism and fiction, can affect how much attention they receive; and society’s views towards different groups can be directly influenced by how – and how often – they appear in media.

Ask:

• Who and what is shown in a positive light? In a negative light?
• Why might these people and things be shown this way?
• Who and what is not shown at all?
• What conclusions might audiences draw based on these facts?

Media has Commercial Implications Notes

3. Media have commercial implications

• Most media production is a business and must, therefore, make a profit. In addition, media industries belong to a powerful network of corporations that exert influence on content and distribution.

• Questions of ownership and control are central – a relatively small number of individuals control what we watch, read and hear in the media.

• Even in cases where media content is not made for profit – such as YouTube videos and Facebook posts – the ways in which content is distributed are nearly always run with profit in mind.

Ask:

• What is the commercial purpose of this media product (in other words, how will it help someone make money)?
• How does this influence the content and how it’s communicated?
• If no commercial purpose can be found, what other purposes might the media product have (for instance, to get attention for its creator or to convince audiences of a particular point of view).

Get A Load of Milk Website Activity

Complete the worksheet provided to you in class using the information found on the following website:

getaloadofmilk.ca

This assignment is due Thursday November 5th.