3. Media have commercial implications
- Most media production is a business and must, therefore, make a profit. In addition, media industries belong to a powerful network of corporations that exert influence on content and distribution.
- Questions of ownership and control are central – a relatively small number of individuals control what we watch, read and hear in the media.
- Even in cases where media content is not made for profit – such as YouTube videos and Facebook posts – the ways in which content is distributed are nearly always run with profit in mind.
Ask:
- What is the commercial purpose of this media product (in other words, how will it help someone make money)?
- How does this influence the content and how it’s communicated?
- If no commercial purpose can be found, what other purposes might the media product have (for instance, to get attention for its creator or to convince audiences of a particular point of view).
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