1. Media are constructions
·
Media products are created by individuals who make
conscious and unconscious choices about what to include, what to leave out and
how to present what is included.
·
These decisions are based on the creators’ own point of view, which will
have been shaped by their opinions, assumptions and biases – as well as media
they have been exposed to.
·
As a result of this, media products are never entirely accurate
reflections of the real world – even the most objective documentary filmmaker
has to decide what footage to use and what to cut, as well as where to put the
camera – but we instinctively view many media products as direct
representations of what is real.
Ask: Who created this media product? What is its purpose? What
assumptions or beliefs do its creators have that are reflected in
the content?
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